Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess the needs of the world’s best athletes, using their insights to create products that are beautiful and useful. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We unite diverse perspectives — scientists and shoe designers, coders and quarterbacks — to share knowledge of the body in motion. We house countless designers and innovators. That includes computer scientists, bio mechanists, physiologists, chemists, materials developers — even a planetary astrophysicist. At Nike, it’s in our nature to innovate… and our mission is to bring inspiration and innovation to every athlete* in the world.